A curated selection of my previous projects. Each project highlights the comprehensive steps taken, from initial research to final execution, demonstrating how I creatively approach and solve design challenges.
I'M AN INNOVATIVE SENIOR UX DESIGNER AND PREVIOUS BUSINESS OWNER BASED IN VANCOUVER.
My professional journey began unconventionally, driven by a deep love for motocross racing, which taught me resilience and hard work. While pursuing this passion, I founded and built the largest independent manufacturer of motocross decals in South Africa.
After 12 successful years, I sold the company and pursued higher education, earning a Bachelor of Commerce and an MBA with distinction from Aston Business School. In 2020, I transitioned into UX design, where I now combine my love for design and business strategy as a Senior UX Designer for one of Canada's largest Fin-Tech companies, based in Vancouver.
(1)
ux design
I employ a research-driven, business-focused approach to UX design, ensuring that every project is grounded in user insights and strategic objectives.
(2)
ui design
My extensive background in graphic design has honed my eye for detail, translating seamlessly into creating intuitive and visually compelling UI designs.
(3)
design systems
I have contributed to and maintained design systems across various industries, enhancing consistency and efficiency in design practices.
(4)
business acumen
With 12 years of experience running a successful business, I approach design challenges with a strategic perspective that goes beyond the typical designer's view.
(5)
graphic design
With over 16 years of graphic design experience, I’ve developed a keen eye for design, adapting to evolving tools while maintaining a high standard of visual excellence.
SPRING FINANCIAL
Senior UX Designer
Lead the design system for one of Spring Financial’s core products, ensuring consistency, scalability, and accessibility across the user experience. Collaborate closely with product managers, developers, and stakeholders to align the system with evolving business goals and user needs. Contribute to UX strategy by transforming complex requirements into intuitive, effective design solutions across web and mobile platforms. Act as a key advocate for design standards, guiding implementation and promoting cohesive design thinking across teams.
IMMERSION GROUP
USER INTERFACE DESIGNER
2021 – 2021
Worked as a key member of a cross-functional team in developing and delivering design systems for finance sector organizations. Evaluated system and business requirements to create components, UI mockups, and prototypes, ensuring functional, accessibility and usability requirements were met.
RACESTAR GRAFFIX
Managing Director & LEAD Graphic Designer
2008 – 2020
Established and played a crucial role in developing the premier independent manufacturer of motocross decals in South Africa. Ran the business successfully for 12 years
WORLDWIDE
Professional Motocross Racer
2000 – 2017
Raced professional motocross throughout South Africa, Europe, the United Kingdom, the United States, and various African countries. Represented South Africa on numerous occasions,
Master of Business Administration
Aston Business School, Birmingham, UK
2023
Passed with Distinction
UX/UI Designer Track Program
Thinkful (Previously BLOC), New York, USA
2020
Passed with Distinction
Advanced Digital Marketing
Digital School of Marketing, Johannesburg, South Africa
2020
Passed with Distinction
Bachelor of Commerce – Business Management
Regent Business School, Johannesburg, South Africa
2020
Passed Cum Laude
RACESTAR GRAFFIX
#1 South African MX Decal Manufacturer
2008-2020
2016 to 2020
Highest ranked South African Motocross decal manufacturer in the US based Vital MX Survey
2008 to 2020
Racestar Graffix was featured on bikes of top racers worldwide, including events such as the Motocross of Nations, Motocross of African Nations, World Championships, AMA National Motocross Championships, Loretta Lynn's Amateur Motocross Championships, European Championship, Erzberg Rodeo, Romaniacs, and numerous national championships across Africa. It was the largest standalone motocross decal manufacturer in Africa and has been used on the winning bikes of over 150 National South African MX Championships.
Motocross
Professional Motocross Athlete
2000 - 2018
2000 to 2013
12x South African National Motocross Champion
2000
African Motocross Champion
2012
Represented South Africa in the Motocross of Nations in Lommel, Belgium
2002 & 2004
Received Protea Colours (highest accolade in sport in South Africa)
2018
Special Award for outstanding contributions to Motorsport from MSA
