My path into UX was shaped by three things: design, business, and a lifelong dedication to racing motocross. For more than a decade, I built and ran my own company — the largest independent manufacturer of motocross decals in South Africa — where I learned firsthand how to balance creativity with operations, client needs, and long-term strategy.
After selling the company, I pursued a Bachelor of Commerce and later completed my MBA with distinction. Those experiences sharpened the way I think about product, decision-making, and the role design plays in solving real business problems.
In 2020, I transitioned into UX design, where everything clicked. Since then, I’ve worked across fintech, real estate, and technology, leading design systems, shaping product direction, and improving experiences for millions of users. What drives me today is the same thing that fueled my racing career: commitment, curiosity, and the pursuit of meaningful progress — one design challenge at a time.
(1)
ux design
I take a research-driven, business-first approach to UX — aligning user needs with strategic goals to deliver measurable impact.
(2)
ui design
My background in graphic design sharpens my eye for detail — helping me craft intuitive, visually cohesive interfaces that elevate usability and brand expression.
(3)
design systems
I build and scale design systems that drive consistency, accessibility, and efficiency — bridging the gap between design and code across products.
(4)
business acumen
Having led a successful business for 12 years, I approach design through a strategic lens — balancing user experience with commercial objectives.
(5)
graphic design
With over 16 years of visual design experience, I bring a deep understanding of composition, typography, and brand cohesion to every project.
I’m guided by a set of values that define how I work and who I am. Integrity means doing the right thing, even when it’s hard. Open and honest communication builds the trust needed for great collaboration.
Balance keeps me grounded, while hard work keeps me moving forward. I believe courage — the willingness to take risks and learn from failure — is what drives growth. Gratitude and humility remind me to stay grounded and appreciate every opportunity. And above all, kindness shapes how I treat others, both personally and professionally.
These values guide every decision I make — as a designer, a teammate, and a human being.
SPRING FINANCIAL
Senior UX Designer
Leading the design systems for two of Spring Financial’s core products, I ensure consistency, scalability, and accessibility across the entire user experience. I partner with product, engineering, and business stakeholders to translate complex requirements into intuitive, high-impact solutions. As an advocate for design standards, I guide implementation and promote cohesive, system-driven design thinking across teams.
IMMERSION GROUP
USER INTERFACE DESIGNER
2021 – 2021
Collaborated as part of a cross-functional team to develop and deliver design systems for major clients in the finance sector. Evaluated business and technical requirements to create scalable components, high-fidelity UI mockups, and interactive prototypes—ensuring accessibility, usability, and functional standards were consistently met.
RACESTAR GRAFFIX
Managing Director & LEAD Graphic Designer
2008 – 2020
Founded and built Racestar Graffix into South Africa’s leading independent manufacturer of motocross decals. Led the company for 12 years, overseeing design, production, operations, and business growth before successfully exiting to pursue new challenges.
Master of Business Administration
Aston Business School, Birmingham, UK
2023
Passed with Distinction
UX/UI Designer Track Program
Thinkful (Previously BLOC), New York, USA
2020
Passed with Distinction
Advanced Digital Marketing
Digital School of Marketing, Johannesburg, South Africa
2020
Passed with Distinction
Bachelor of Commerce – Business Management
Regent Business School, Johannesburg, South Africa
2020
Passed Cum Laude
RACESTAR GRAFFIX
#1 South African MX Decal Manufacturer
2008-2020
2016 to 2020
Highest ranked South African Motocross decal manufacturer in the US based Vital MX Survey
2008 to 2020
Racestar Graffix became Africa’s leading independent motocross decal manufacturer, used by top racers worldwide including the Motocross of Nations, World Championships, AMA Nationals, Loretta Lynn’s, and major hard enduro competitions. Our decals appeared on more than 150 South African National Championship–winning bikes.
Motocross
Professional Motocross Athlete
2000 - 2018
2000 to 2013
12x South African National Motocross Champion
2000
African Motocross Champion
2012
Represented South Africa in the Motocross of Nations in Lommel, Belgium
2002 & 2004
Received Protea Colours (highest accolade in sport in South Africa)
2018
Special Award for outstanding contributions to Motorsport from MSA